How to turn a viral moment into a global brand with Vivien Wong, Little Moons

How do you turn viral attention into lasting business growth? Juliet talks to Little Moons co-founder Vivien Wong about what happens when a brand suddenly goes viral, how to scale without compromising your product, and how to turn a moment of visibility into long-term customer loyalty.

Vivien co-founded Little Moons with her brother Howard in 2010, spending years building demand for mochi ice cream through restaurants before taking the brand into retail. Today, Little Moons is sold in 38 countries and valued at more than £100 million.

In this episode:
(02:00) How Little Moons built demand before moving into retail
(05:30) What actually happens when your brand suddenly goes viral
(10:00) How to turn viral attention into lasting customer growth
(12:30) How Little Moons built a social-first marketing strategy
(18:20) What founders should do when their brand goes viral
(22:00) Why building a successful business is often about 1,000 boring things
(27:00) What personality traits to look for when hiring

Find out more:
Vivien Wong: https://www.linkedin.com/in/vivien-wong-07804123/
Little Moons: https://littlemoons.com/

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Recorded, edited & published by Juliet Fallowfield, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.

Email us at hello@fallowfieldmason.com or DM us on Instagram @fallowfieldmason.

MUSIC CREDIT: Funk Game Loop by Kevin MacLeod.

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