Every guest on this podcast talks about looking after yourself and your sleep when starting a business so I was keen to speak to someone who has first hand experience in losing it, how to get it back & making a business from it too.
Hayley Dawes spent years designing beautiful, calming homes for other people. She couldn't find a moment of that calm for herself. A mother of four and a long-time entrepreneur, Hayley battled chronic insomnia that began to affect every part of her life. The thing that finally shifted it was broad-spectrum CBD and plant actives, used properly and consistently. That personal discovery became Dreem Distillery, a science-led luxury sleep brand now known for its award-winning Night Drops Sleep Oil and, this year, a new magnesium body butter, Dreem Melt.
This is a story about building a business out of a problem you genuinely couldn't solve any other way, and what happens when your professional skill and your personal life are pulling in completely opposite directions.
Hayley's advice:
Protect your sleep as fiercely as you protect your business
Working harder works... until suddenly it doesn't
Small daily habits ("micro moments") can have a huge impact on your nervous system
Don't underestimate the power of a daily walk, movement and natural daylight to regulate your nervous system
Build a business around solving a genuine problem
Work with experts when you're entering an unfamiliar industry
Never compromise on quality – from your product to your branding and packaging
Building a business teaches resilience
Prioritising yourself allows you to perform better in every area of your life
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.
Email us at hello@fallowfieldmason.com or DM us on Instagram @fallowfieldmason.
Podden och tillhörande omslagsbild på den här sidan tillhör
Juliet Fallowfield. Innehållet i podden är skapat av Juliet Fallowfield och inte av,
eller tillsammans med, Poddtoppen.
