With rent growth slowing and more supply coming online, what can property management companies do to stay competitive and improve resident retention?
In this episode of The Top Floor podcast, Jay Baer, Business Growth Expert, Speaker, Tequila Influencer, and Founder of Convince & Convert, and James Erickson, Sr. Product Marketing Manager at AppFolio, explore how offering a great resident experience is quickly becoming a make-or-break factor for property management success.
We also analyze the findings from the 2023 AppFolio Property Manager Renter Preferences Report, and explore how property management companies can put these insights into action.
Key moments:
Why understanding resident preferences is essential to success
Why customer experience is the same as resident experience
Why improving the resident experience doesn’t need to be costly
What data reveals about customer satisfaction in general
Why property managers play a role in resident attraction and retention
The correlation between resident satisfaction and technology
Generational divides with resident preferences
Why speed and communication are so important
How maintenance resolution time impacts satisfaction
Why you can’t provide great customer experience without a great employee experience
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