Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, Founder of The Insight Inn.
In this 55 minute Ad Chatter, Megan and host Dan Goldgeier talk about:
The importance of going out and talking to consumers “in the wild”
How consumers’ attitudes have changed during the pandemic
Why one brand discovered the wrong way to “surprise and delight” customers
How to make focus groups more productive
Whether advertising in the Super Bowl is a good investment
The easiest way to do research on a limited budget
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David Burn and Dan Goldgeier. Innehållet i podden är skapat av David Burn and Dan Goldgeier och inte av,
eller tillsammans med, Poddtoppen.
