Jack Couch was the security guy in the Vista war room, personally set up Xbox Live's network in Japan, watched the iPhone kill the Zune in real time — and then went and built Sophtron, the AI-powered platform that lets agents access banking data the banks don't want them to access.
He calls his company "a security firm wrapped in a fintech veneer." It supports 14,000+ banks, 60,000+ connections, with about two dozen data scientists doing what Yodlee needed 2,000 employees to do. And he thinks frontier AI labs are going to acquire companies like his — because they've hit the data wall and Sophtron spent a decade getting at the data nobody else can.
But the real reason this episode is going to make you think (or argue): Jack believes sales and marketing as a profession is fake — a legacy from a time when data transfer was lossy and you had to fly to Vegas to figure out what to buy. He thinks Money 2020 is "proof of bling." He thinks office mandates are "fake daycare for adults." And he says it with the calm certainty of a guy who has watched four hype cycles roll through and built quietly through all of them.
🎧 Pale Blue Nexus — Making sense of the future, from right here.
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