0:00 Welcome and intro
1:00 Origin story: a 2002 AI research spinoff that became Markup AI
3:27 Why Matt says "content is the next code"
4:16 Real client results: productivity, quality, and the previously unimaginable
6:13 Cloud infrastructure and how Markup AI works across multiple LLMs
7:29 How Markup AI proves impact with standards and risk scoring
9:32 The agent to agent economy and machine readable brand
11:12 A quick detour on the metaverse and multiverse content
11:48 Matt's life outside the CEO seat
12:32 Teaching media literacy in the age of AI
13:57 Gartner's guardian agents and why AI has to check AI
15:02 Deterministic trust scores explained
15:51 Who checks the checker: verifying Markup AI's own agents
16:17 Selling safety, confidence, and revenue through search visibility
17:10 The shift from traditional search to AI powered discovery
18:24 Where paid search fits in an AI first world
19:55 Predicting search one to two years out
21:37 Tackling the AI slop problem
22:55 AI influencers worth following
24:10 What a great 2026 looks like for Markup AI
24:48 Where to find Matt and Markup AI
