The Branding Lab
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10: Bootstrapping Your Business to Success with Kristi Soomer

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Most entrepreneurs don't start with venture funding. In fact, many entrepreneurs start with a couple of thousand dollars in the pocket that they've saved up so that they can launch their passion project. So how can you bootstrap your business to success?

In 2012, Kristi sold her car and invested that money into her new business venture, Encircled - an ethical and sustainable fashion company. And in this episode, we are chatting all about how she invested her initial capital as well as her brand why, a look back on what she would do differently, tips on how to hire employees, and so much more.

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