The biggest part of branding is figuring out the promise that you make to a consumer and the expectation they have, this is almost every single time, the first place where an entrepreneur screws it up.
In this episode, Marc and I talk about the first three principles from his book, Brand DIY, including how important it is for entrepreneurs to have a conversation with their potential customers; staking a claim in your consumer's brain through a positioning statement and weaving that perfect story to connect with your audience and sell your product.
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