Media Relations for Craft Chocolate Makers: Identifying Your Company's Stories

Welcome to Bean to Barstool's Media Relations for Craft Chocolate Makers series!

I’ve been a full time food and beverage journalist for about a decade now, and my wife and business partner, Melinda Guerra, has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that, and in this series, we’ll be sharing what we’ve learned over our careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious.

In part 2 today, David and Melinda talk about identifying stories, understanding what constitutes a story, and what the different types of media coverage are.

Media Relations for Craft Chocolate Makers series:

Podcast Episodes
Why You Need a Media Plan
Identify Your Company's Stories (you're listening to it!)
How to Build and Manage a Media List
All About Press Releases
How to Maintain Media Relationships and Communicate New Stories
How to Get Started, and Common Pitfalls

Blog Posts
Why You Need a Media Plan
How to Identify Your Stories
How to Build a Media List
Adding Industry and Unexpected Outlets to your Media List
How to Write and Send a Press Release
How to Maintain Media Relationships and Communicate New Stories
Crisis Communications
Common Pitfalls in Media Relations
Easy Steps for Getting Started

Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together.

Follow Bean to Barstool on social media!
Instagram
Facebook
Pinterest

Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.