It's time for the final episode in our Media series!
In this episode, David and Melinda talk through a range of topics to conclude the Media Relations for Craft Chocolate Makers series. They discuss: - Common pitfalls companies make in media relations (or let hold them back from even starting) - Crisis communications - what it means, and things to think about now before you need to later - What to do after you get media coverage - Action items to get you started on your media relations path.
Media relations doesn't have to be scary, but it is super important, so listen in and David and Melinda share their final thoughts about Media Relations for Craft Chocolate Makers!
David's been a full time food and beverage journalist for about a decade now and Melinda Guerra has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that. In this series, they share what they’ve learned over their careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious.
Media Relations for Craft Chocolate Makers series:
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