In this episode, we are joined by Joanna Strober, CEO and co-founder of Midi Health. Joanna’s career spans venture capital, entrepreneurship, and now category-defining innovation in women’s midlife care. We explore how her own experience navigating perimenopause sparked the idea for Midi, and how she transformed a small pilot into one of the fastest-growing women’s health platforms. Joanna opens up about the realities of fundraising in an underestimated category, the emotional resilience required to lead through “no’s,” and why starting a company in your fifties can be a strategic advantage.
Listen for insights on:
The advantage of pursuing innovation through addressing personal pain points
How to accept a fundraising ‘no’ as a data point, not an identity
The superpower of starting a company later in life/career
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