Reni Abina is the founder of VOGUE approved Nigerian-based luxury womenswear brand, Rendoll.
The label was founded in 2019 sparked by Reni sitting in the infamous Lagos traffic. The initial investment in the brand was £400 from her hair business at the time which she used to buy fabric and make the first ten designs, produced by local Nigerian tailors.
Over the last three years, as the business has grown exponentially, Reni has had to grow too and step into her CEO hat.
In this episode, Reni offers practical advice on:
Her first steps once she decided to pursue Rendoll
Her creative design process
The steps she takes when launching and promoting a collection
What her marketing strategy looks like today
How she’s dealt with the very tough moments in business
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