Before ntwrkd, Sabinah pulled together £500 to purchase wholesale pieces from a supplier in Manchester. In just a few months, she was able to use the revenue from that brand to start working on her own designs for ntwrkd.
Along the way, as you can probably relate, she had her own fair share of challenges. From problems with finding the right manufacturer, to the impact of Covid. At a time where her business was reaching new heights, the sales disappeared overnight, and her job at the time almost halved her salary.
It was tough. But she took it day by day.
Today, ntwrkd has been worn by many influencers all over the world including Yris Palmer and Lydia Dinga, and serves a group of loyal customers who love their affordable pricing, high quality and the representation of a South Asian woman at the forefront of a growing British label.
In this podcast episode we discuss:
How her 9-5 drove her to start her own brands
The production process behind her designs
The impact of influencer marketing
Why and how she’s creating a business on her own terms
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