A pandemic relief territory that grew 39% while every area around it went red. A fund that deployed capital fast and couldn't prove what it did. A 55-year-old nonprofit still running on paper.

Urina Harrell, founder of Vox Pop Branding, walks through all three — what was broken, what she built, and what happened next. 🩵

In this episode, you'll hear:

  • Case study 1 — Long Beach: Why workshops and education stopped moving the needle, and how rolling up sleeves alongside founders produced the only green zone on the map
  • Case study 2 — JLH Fund: How to build impact measurement backward, after the money's already out the door, using grantee interviews that double as marketing
  • Case study 3 — Pools of Hope: The digital numbers the grant report never asked for — email list, reach, clicks — that turned into renewal after renewal
  • The two lessons that show up in all three: start from a baseline you already collect, and let a third party ask the questions your grantees won't answer honestly
  • The lowest-lift first step if you have no data at all — QR code stickers, not a new CRM

Three different orgs, one repeatable playbook for connecting data to story to funding. 🩵

Episode Highlights:

  • (3:18) From nosy kid to Vox Pop: curiosity as a career strategy
  • (5:33) Case study 1: Long Beach, when workshops stopped working
  • (9:21) The two lessons: baselines and third-party reporting
  • (12:25) Case study 2: JLH Fund, measuring impact after the fact
  • (15:47) Case study 3: Pools of Hope, digital numbers as grant currency
  •  (18:30) Where to start if you have no data story yet
  • (20:08) A quilt with her name on it 
  • (22:03) Stay curious: the one good thing

Episode Show Notes: www.weareforgood.com/episode/745

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