Meet Christina Martin Kenny 👋 She is a career fundraiser and the founder of Guava Tree Strategies. She has been a fundraising team of one more times than she can count, and she literally wrote the handbook on surviving it: The Solo Fundraiser Survival Guide.
In this Working Session, she is bringing the entire playbook to help you figure out what to prioritize, what to let go of, and how to actually move the needle when you feel like you are juggling everything and dropping all of it.
In this Working Session, you'll hear:
How to stop doing everything and start doing the right things
How to match your time to where your money actually comes from
How to replace your to-do list with three weekly priorities that actually move the needle
Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
Let's get to work.
Episode Highlights:
Outsourcing doesn't have to cost money (5:00)
It's okay to do less: the diverse revenue myth (6:05)
Revenue matches time: the core framework (8:00)
Time tracking exercise: where are your hours actually going? (8:30)
The Good Enough Checklist (11:10)
Good bones: your donation processing platform (11:30)
CRM basics and the three metrics that matter (12:30)
Automated acknowledgement letters: plain text beats branded (15:00)
From overwhelm to activated: the three weekly priorities (17:00)
Revenue driving, relationship building, system strengthening (19:00)
Tiny Tasks Before 10 (20:00)
One good thing: protecting your time is a strategic decision (21:00)
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
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