Victoria’s Secret is one of the most recognizable brands in the world, but recognition alone does not guarantee relevance. In this episode of Retail Refined, host Melissa Gonzalez sits down with Victoria’s Secret CMO Elizabeth Preis to explore how an iconic brand evolves while remaining grounded in the heritage, emotional connection, and customer relationships that made it powerful in the first place.
Preis shares how Victoria’s Secret and PINK are shifting from promotion-led marketing toward product, emotion, and community. She explains the progression from awareness to relevance to resonance, the importance of giving each brand a clear identity, and how initiatives such as Angels Among Us are transforming customers from an audience into active participants.
The conversation also examines how leaders can amplify what is already working, establish consistency across fragmented customer touchpoints, and build teams around what Preis calls the “two T’s”: talent and trust. From redefining what it means to feel sexy and confident to setting audacious goals and cultivating curiosity, Preis offers a practical look at what it takes to keep a globally recognized brand meaningful to a new generation.
Podden och tillhörande omslagsbild på den här sidan tillhör
MarketScale. Innehållet i podden är skapat av MarketScale och inte av,
eller tillsammans med, Poddtoppen.
