In an industry where many brands are racing toward direct-to-consumer models, Simon G. Jewelry continues to take a different path, building its business around craftsmanship, trusted retail partnerships, and relationships designed to last for generations.
On this episode of Retail Refined, host Melissa Gonzalez sits down with Brooke Brinkman, COO of Simon G. Jewelry, to explore how the family-owned fine jewelry company has built a 47-year legacy while continuing to evolve. Brooke shares how founder Simon Ghanimian’s beginnings as a bench jeweler shaped the company’s uncompromising approach to quality, why vertical integration gives the brand greater control from concept through production, and why its network of more than 900 independent retail partners remains central to its growth strategy.
The conversation also explores how Simon G. equips retailers to create stronger customer experiences, approaches events and local activation, builds loyalty among collectors, and balances heritage with newness across thousands of active designs. Brooke also discusses the advantages of operating as a family business, the importance of preserving the human and emotional side of fine jewelry, and how Simon G. is using AI and emerging technology to improve analysis and efficiency without sacrificing authenticity.
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