Jess Rosen is the Co-founder and Creative Director of Raw Generation, a leading wellness brand known for its juice cleanses and plant-based products. Jess launched the company with her father in 2012, after watching both her grandmothers battle cancer.
With a background in architecture and a certification in holistic health, Jess has grown Raw Generation into a multimillion-dollar brand while also launching spinoffs such as Little Sippers (children’s nutrition) and Functional Mother (for postpartum women). In this episode, she discusses how her personal health journey, entrepreneurship, and motherhood all intersect.
(01:13) Childhood creativity and early ambition (04:10) Growing up in an entrepreneurial family (05:00) Quitting architecture after just 9 months (09:37) How cancer shifted Jess’s view on food (19:17) Raw Generation was a family affair (21:30) Burning out and battling Lyme disease (24:55) Advice for stuck 20-somethings (27:32) Why Jess ditched social media (28:25) Balancing business and Instagram (30:19) Raw Generation’s slow early days (31:22) The Skinny Cleanse breakthrough (35:58) Pivoting fast during COVID (42:43) How Little Sippers was born (47:45) Motherhood’s impact on her work (56:01) Learning to listen to her body
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