Liz Miller, global client partner at Knit, joins the Food For Thought podcast to discuss the findings of a survey that the market research agency executed in partnership with McCormick’s shopper insights group.
The study focuses on what’s driving consumer decision-making in grocery stores today, particularly around the various categories in which McCormick & Co. plays. Miller digs into the details of the study’s findings around how people determine value and how price is still important but may not tell the whole story.
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