What happens when physician referrals start disappearing? For Chad Madden, it forced a complete reinvention of how his practice attracted patients. That shift ultimately led to scaling his clinic to seven locations and co-founding Breakthrough to help hundreds of practices do the same.
In this episode we discuss:
The New Patient Pipeline and how it works
The difference between clinician messaging and patient messaging
Why direct response marketing works for healthcare
The systems that turn cold leads into paying patients
How cash-pay services are reshaping the economics of private practice
The takeaway: Great care alone doesn't guarantee growth. You also need a system to create demand, and Chad shows us that system.
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