Why Your Moisturizer Isn't Working After 50 - Founder Explains

Stop wasting money on eye cream?

Skincare founder Lise Choukroun keeps it transparent, unguarded, and unapologetically real.In this raw, real, and revealing conversation, I sit down with Lise Choukroun, founder of LC Botanicals, to talk skin health vs aesthetic perfection, hydration vs moisturizer, and why your routine should feel like self-love, not a chore.Lise shares her uncut, unscripted, and unforgettable journey from single mom and massage therapist to founder whose tallow + lanolin Miracle Salve has been #1 bestseller every month for 3+ years.Favorite quote from Lise: "Hydration refers to water content, moisturizer refers to oil content — you want hydrators first, then moisturizers."What you'll learn:➡️Why eye cream won't fix puffiness + dark circles➡️Water first, oil second layering for women over 50➡️Lanolin, tallow, copper peptides, and what actually worksFollow and subscribe to get notified for weekly podcast content!CHAPTERS:0:00 The Science of Skin Chemistry0:36 A Holistic Approach to Aging2:57 From Massage Therapy to Entrepreneurship5:54 Choosing Your Perspective on Hardship10:59 Navigating the Third Dimension16:31 Challenging Industry Standards30:39 The Essential Skincare Routine59:11 Cultivating Future PossibilitiesLise Choukroun is a passionate entrepreneur, skincare visionary, and founder of LC Botanicals. From single mom and massage therapist to founder, she built an effective and indulgent natural skincare line around self-love, not a chore — her tallow + lanolin Miracle Salve has been #1 bestseller every month for 3+ years.Follow and subscribe @transparentwithtina to get notified for weekly podcast content! New episodes drop Thursdays.#TransparentWithTina #SkincareOver50 #NaturalSkincare #HolisticBeauty #HealthyAging