Have you ever wondered how jewellery collections come together? Where do the ideas come from? How do they develop into cohesive designs? And how do you create work that people instantly recognise as yours?
In this episode of the Jewellers Academy Podcast, Anna Campbell is joined by jewellery designer, maker and Jewellers Academy mentor Elin Horgan to explore the creative process behind designing a jewellery collection.
Elin shares how she finds inspiration in architecture, why she gathers ideas long before she starts designing, and how she transforms simple geometric shapes into timeless jewellery collections. She also takes us behind the scenes of using CAD and casting, planning a professional brand photoshoot, refreshing her visual identity and building a recognisable style that has evolved over years in business.
If you're just beginning to design your own jewellery or you're looking to create a more cohesive collection, this conversation is full of practical advice and inspiration.
In this episode, you'll discover:
How to gather inspiration without forcing creativity
Developing a cohesive jewellery collection from one central idea
Designing with production and manufacturing in mind
When outsourcing can strengthen your jewellery business
The value of professional photography when launching a collection
How branding evolves as your jewellery business grows
Why your signature style develops naturally over time
About Elin Horgan
Elin Horgan is a jewellery designer and maker based in Bristol. Inspired by the geometry of architecture, she creates understated contemporary jewellery in recycled silver and gold using traditional silversmithing techniques alongside wax carving, CAD and casting. Elin is also a Jewellers Academy mentor and tutor on the Diploma in Wax Jewellery.
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