Christmas might still feel a long way off, but if you want your best sales season yet, now is the time to start preparing.
In this episode, Jessica Rose shares a practical six-month plan to help handmade jewellers build towards a successful Christmas. Rather than trying to make, market and sell everything at once, you'll learn how to spread the workload across the coming months so you can stay organised, avoid burnout and maximise your sales.
Jess covers:
How to set a realistic Christmas sales goal
How much jewellery you need to make to reach your target
When to focus on making, photography, marketing and selling
Simple ways to prepare your website and email marketing
Why planning ahead leads to more sales and less stress
Whether your goal is £3,000, £20,000 or even £100,000, the same principles apply. Start with a clear plan, work backwards from your sales target and give yourself plenty of time to prepare for your busiest season.
Free Christmas Planning Resources
Ready to put your own plan together? Enrol on our free 20K Christmas in Your Jewellery Business course to watch the video lessons and download your free Christmas Sales Planner.
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