In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.

Listen to learn:

  • Julian's five-point guide to a customer-led strategy
  • How to use customer insights and pain points to understand and serve customers better
  • How to maintain customer focus as a business scales, and why communication is at the heart of it
  • Which brands and businesses are getting customer-centricity right, and why it works for them
  • How to use data and analytics to identify trends and address issues at a granular level

Resources

Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/

Advertising Commissions LLC: https://www.advertising-commissions.com/

Asurion: https://www.asurion.com/

See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success

Get started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers

Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin

Rand Fishkin's company, Sparktoro: https://sparktoro.com/

Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/

Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/

Product-led SEO, by Eli Schwartz: 

https://www.elischwartz.co/book

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