In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike.

Listen to learn:

  • Why businesses often struggle to identify conversion events
  • The importance of making a business easy to work with
  • Why agencies should prioritize reporting on leads and conversions
  • The role testing plays in optimizing conversion funnels
  • What to look out for in Google Business Profile's conversion points
  • How authentic media and social proof can skyrocket conversions
  • Aaron's five quick tips for improving conversions

Resources

  • Following Aaron on LinkedIn: https://www.linkedin.com/in/aaronweiche/
  • Follow Aaron on X: https://twitter.com/AaronWeiche
  • Check out the Leadferno blog: https://leadferno.com/blog
  • The Leadferno podcast, Conversion Cast: https://leadferno.com/conversioncast

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