In this episode, Perrin sits down with Daniel Wakefield, a South Florida-based headshot and branding photographer who built a six-figure photography business from scratch after a first attempt that never landed a single client outside of friends and family.
Daniel talks about how a biology degree and a career teaching high school science eventually led him to the Florida Everglades with a camera, why he walked away from wildlife photography to shoot corporate headshots, and what he had to unlearn about business before things finally clicked. He gets into the mindset shifts that separate photographers who struggle from those who scale, why genuine connection is the engine behind everything he does, and what actually happens to people when they see a great headshot of themselves for the first time.
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