Whether you’re printing analog or digitally, the difference between a great shirt and an okay shirt is probably hiding somewhere in your art seps. Mike Hoey is here to help. Topics of discussion include: joining the dark side of the industry, finessing DTF, living in a print shop, the harsh chemicals of yesteryear, artists vs. production artists, optimizing your prints at the RIP level, specialty inks, applying corporate processes to small business operations, client stakeouts, burying your feelings deep deep deep down inside, hot market disasters, and Nic Cage.
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