Episode 145: The marketing value of Facebook Groups

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Let’s talk about Facebook Groups

Hello. Thanks for listening to SEO tips today.

1.8 Billion People Use Facebook Groups Every Month

This is a HUGE amount of potentially untrackable visits to your site - Facebook groups are a part of that “dark web” you heard talked about - unless, of course, you’re in the group, and you’ve shared a link with UTM tracking. 

So how do you take advantage of this audience?

Well, If your audience is active in Facebook groups, you can often reach out to an admin to see if your brand can hold an AMA of value to the group. 

Or if the group is relevant to you personally, you can join the group. I’m a member of a variety of podcasting groups which allow for you to share your most recent episode once a month.  One of those groups is using a text to email confirmation method that I’ve seen speakers use. They trigger it at the sign-up questions for their group and you’re automatically added to their Facebook group. 

Thanks for listening. Come back tomorrow for another SEO tip.

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