Episode 148: RSS feeds and brand follows

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Let’s talk about RSS feeds.

Hello. Thanks for listening to SEO tips today.

Google recently announced an updated use for RSS - allowing users to follow brands

I spotted this announcement on the Chromium blog - an option to enable Android users (using Chrome Canary) to follow their favorite websites and opt into RSS feed updates via a “follow” button. Just when you thought RSS had died - here’s another reason to keep it alive and up to date. I kid, of course, as Bing LOVES RSS feeds and podcasts are based on RSS.

So make sure that your RSS feeds are accessible by search engine bots and go ahead and upload them into Google Search Console and Bing Webmaster Tools.

Thanks for listening. Come back tomorrow for another SEO tip.

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