Do you feel like social media is just one big popularity contest that leaves you creatively drained? Let's shake things up. Join Manu Muraro shares how to make your brand stand out in a saturated feed, how to actually enjoy content creation, and why celebrating those small wins might be your new secret weapon. From tackling the Instagram algorithm to surviving the world of copycats and award shows, this episode is for every entrepreneur ready to take center stage online.

 

Manu Muraro is the founder of Your Social Team, a content marketing brand helping small business owners grow through strategic email marketing and Instagram content. Manu is also the creator of The Reelies Awards, the first award show celebrating Small Business Owners and Creators through Instagram Reels. A former creative at Cartoon Network, Manu brings award-winning experience to everything she creates — from email templates to done-for-you social content that saves time and drives results.
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In today's episode, we cover the following:
  • Changing role of social media
  • Origin of the Reelies
  • Creating an awards show
  • In-person events
  • Adapting to changes in content
  • The Instagram algorithm and oversaturation over the years
  • Building genuine client relationships
  • Staying on top of social media trends
  • Discussing visual trends in design
  • Discovering and using Unscreen
  • Handling content copying issues
  • Setting up your social media account
  • Creating a presentation outline
  • TikTok's impact on discovery
  • Judging criteria for Reelies
  • Importance of in-person meetings
  • Winning awards for client projects

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RESOURCES:

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Guest info:
To learn more about Manu and Your Social Team, follow her on Instagram and TikTok @YourSocialTeam, Facebook @WeAreYourSocialTeam, and visit her website, YourSocial.Team

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Connect on social with Michelle at:

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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard

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