Ever wondered if selling branded merch is worth it, or just another shiny distraction? Michelle pulls back the curtain on what it takes to create merchandise that adds value to your business. From mastering the art of print-on-demand to crafting bespoke gifts that leave a lasting impression, discover the strategic decisions behind every product drop. With insights on platforms, margins, and the delicate dance between brand presence and profit, this will have you rethinking your next merch move.

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In today's episode we cover the following:
  • The difference between merch and branded items
  • Print on demand services
  • Squarespace vs. Shopify
  • Limited edition product strategy
  • Finding the maximum real estate for your merch
  • Custom products in bulk for conferences
  • Inventory management considerations

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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard

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