Wyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000 properties across 100 countries and over 20 brands across the world. But competition remains fierce in the travel hospitality industry, even for a company like Wyndham that has built a massive global footprint.
As the competitive landscape continues to change and grow, Wyndham remains successful by staying focused on two core constituencies.
“A key pillar to our success is providing our franchisees with industry leading technology, as well as our massive scale to drive efficiencies across their business model to maximize their profitability,” said Michael Shiwdin, Group VP, Integrated Brand Marketing, Loyalty & Digital at Wyndham. “Second is really being laser focused on the consumer.”
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