The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and personalized.
But Jakob Harrison, Head of GTM for Payment Networks at fintech company FIS, notes that just like all new technology, AI will also bring new challenges for brands. This is especially true as agentic commerce grows more prevalent and transforms how consumers shop.
“Brands are going to need a loyalty engagement solution that's more immediate, more relevant and easier to execute because they're going to be competing not only for the consumer but the AI agent as well,” Harrison said. “And the winning experience is the one that not only the consumer has, but that its assistant or its agent can confidently choose and apply in real time.”
Podden och tillhörande omslagsbild på den här sidan tillhör
Loyalty360. Innehållet i podden är skapat av Loyalty360 och inte av,
eller tillsammans med, Poddtoppen.
