Ep. 288: The Thing That Matters Most – Why Net Profit Is Sanity

In this episode, Kathryn Freeman and Colin Nolan break down the financial number most trades business owners overlook: net profit. They untangle the differences between gross profit, operating profit, EBITDA, and net profit, and share industry benchmarks for roofing, landscaping, and heavy equipment operations. Kathryn and Colin also dig into how owners can use net profit to fund growth, when a bonus or profit-sharing program actually makes sense, and why "no margin, no mission" should guide every profit decision.