🎙️ NEXT.io Podcast #267 with Martin Martirosyan, CEO of Imagine Live Group & Nadiya Attard, Chief Commercial Officer
Imagine Live has grown from 7 tables in 2022 to over 150 today — with studios in Armenia, Romania and Spain. But the bigger story is what's coming next. In this episode, Martin and Nadiya break down the AI dealer debate, the operator dependency trap, and why quality is the one thing they refuse to discount.
⏰ Timestamps:
00:00 - Intro & Sponsors
01:41 - Meet Nadiya Attard & Martin Martirosyan
02:14 - Nadiya's move to Imagine Live: what impressed her
03:24 - Imagine Live's origin story: from 7 tables to 150+
04:33 - AI live dealers: hype or the future?
06:18 - Will AI replace real dealers? Martin's honest take
08:30 - Are players actually asking for AI dealers?
09:44 - How Imagine Live uses AI: infrastructure, not a gimmick
16:30 - Localization in live casino: why one Spanish doesn't fit all
24:00 - The Armenia advantage: talent, speed and studio quality
31:00 - Breaking into new markets: the operator relationship challenge
38:00 - The operator dependency trap: why 40%+ from one supplier is a risk
41:15 - The Playtech monopoly lesson and what's repeating now
44:25 - Transparent commercial pricing: Nadiya's philosophy
46:21 - Imagine Live's USPs: quality, speed and technology
50:31 - Predictions: where is live casino in three years?
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This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology
https://pragmatic.solutions/
Pragmatic Play – Industry-leading content provider
https://www.pragmaticplay.com/en/
Sponsored by:
Hard Rock Games: https://www.hardrockgames.com/
Creedroomz: https://www.creedroomz.com/
