How much revenue is sitting unused in coworking meeting rooms?
In this episode, Jean-Yves Huwart, founder of Coworking Europe, speaks with Thilo Utke, co-founder of Cobot, about new data highlighting the untapped potential of meeting rooms in coworking spaces.
Cobot’s German data shows that 62% of coworking spaces offer meeting rooms for external bookings, yet bookings made externally through the available booking tools account for just 0.6% of meeting room utilization.
👉 The full Cobot report on external bookings is available here: https://blog.cobot.me/the-external-bookings-opportunity-in-coworking/
For Thilo, this is an opportunity operators can act on. Making meeting rooms more visible, providing external customers with better information, using channels such as Google Maps and aggregator platforms, and simplifying the booking process could help operators reach more non-members and generate additional revenue from existing capacity.
The conversation covers:
Why external meeting room bookings remain so low
How operators can make their meeting rooms more visible
What information external customers need before booking
Why photos, descriptions, equipment and additional services matter
How to simplify the external booking process
Pricing meeting rooms for external customers
Whether external bookings compete with members for capacity
The data also suggests this is not only a German phenomenon, with Cobot seeing similarly low external usage across other European markets.
🌍 Coworking Europe is the voice of Europe’s flex and serviced workspace industry, delivering news, insights, podcasts, reports, and interviews throughout the year:
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🎟️ Join 500+ industry leaders at the annual Coworking Europe Conference, Europe's leading event for coworking, flex office, and workplace innovation:
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