Every test you've ever taken, from a school quiz to a big standardized exam, was designed by someone, scored by some system, and judged "fair" by rules most people never see. Today's guest has spent over 30 years inside that machine: he built one of the very first classroom tests that could grade itself back in 1991, worked inside major exam organizations like ETS and ACT, helped score a worldwide test of creative thinking, and, years before most people had heard of AI chatbots - started building the AI systems that actually write exam questions today. He was even a student himself in Johannesburg, South Africa, back in 1976, giving him a firsthand seat inside another country's education system entirely. Meet Mr. Simmy Ziv-El, and find out what really happens behind the scenes of every test score you've ever gotten.
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