What Bunnings Teaches Suppliers About Margin Loss

Bunnings suppliers face a challenge that extends far beyond a single retailer.

Margin pressure rarely arrives as a crisis.

It arrives as a request.

Support this promotion.

Fund this campaign.

Sharpen the price just this once.

Each decision feels manageable on its own. But over time, temporary concessions become commercial expectations, and suppliers end up carrying costs that were never theirs to begin with.

In this episode, we discuss what Bunnings suppliers can teach us about margin loss, channel relationships, and why defending value becomes harder once discounting becomes the norm.

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