Most people see the Coles pricing case as a retail story.

It's not.

It's a pricing story.

And for suppliers, the lesson is much bigger than supermarket promotions.

When discounts become frequent, customers stop trusting the full price. Promotional activity starts to shape expectations. Pricing power weakens long before margins show the damage.

In this episode, we explore what suppliers can learn from the Coles pricing case, why pricing credibility matters more than ever, and what commercial leaders can do to protect value before it's too late.

#PricingStrategy #FMCG #Retail #ConsumerGoods #PricingPower #CommercialStrategy #Profitability #Leadership

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