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This Friday on AKNF we're handing over the feed for a special preview of The World's Best Email and Retention Podcast.
Your email account doesn't break all at once. It rots. Open rates slide, a quarter of your sends quietly route to spam, your list keeps growing while the people who actually click disappear. Jordan Gordon calls that a pooched account, and in this episode he lays out the full ten-step recovery his team runs when a brand hands them one.
If you own a DTC brand or run its email and retention, this is the playbook for the moment results go sluggish and your first instinct is to send more, the exact move that dug the hole.
What's inside:
- How to tell whether you're in spam or your audience has simply checked out
- Why opens are the weakest predictor of a future visit, and what to segment on instead
- The rewarm vs. soft rewarm decision, and how 5,000 addresses beat 150,000
- Why two campaigns a week plus real flows beats 22 sends a month
- The email-only promotion that rebuilds engagement and deliverability at once
- Treating SMS like a paid channel with a real cost per click
- The stale-repeat-buyer metric that tells you recovery is working
Who this is for: DTC founders, operators, and email marketers inheriting or rescuing an underperforming Klaviyo account.
What to steal: the open-rate floor, the two-campaigns-a-week cadence, and the stale-repeat-buyer segment you can build in Klaviyo this afternoon.
Liked the preview? Subscribe to The World's Best Email and Retention Podcast.
Timestamps:
00:00 Fixing a Pooched Email Account
03:02 Set Realistic Expectations for Recovery
07:43 When to Rewarm Your Email List
11:47 Why Opens Are a Bad Metric
18:36 Email-Only Promotions to Boost Engagement
24:25 The Stale Repeat Buyer Metric
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