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Abby and Taylor from Pilothouse settle the loudest debate in media buying right now: does velocity equal strategy?
Short answer: no. Long answer: this whole episode.
Inside, Abby (art) and Taylor (science) break down what a real creative system looks like under Andromeda, how to spot AI slop in an ad library at a glance, and why the squint test is still the fastest way to audit your output. They get into the frequency spike that hit when one apparel brand over-segmented celebrity drops, why Taylor still runs legacy Advantage+ Shopping campaigns three years later, and how a Nick DiGiovanni partnership ran at 0.5 ROAS on platform but pulled a 6 ROAS once Northbeam's 60-day window kicked in.
Plus: why gifting ads should still target women, three exercises to run on your ad account before Q4, and the difference between feeding the algorithm and spamming the button.
If you're making 50 ads a week and not sure any of them are doing a job, this one's for you.
Catch the Pilothouse and DTC crew at The Whalies May 19 in LA, and our DTC operator dinner May 20.
Timestamps:
0:00 Why velocity isn’t strategy
2:38 The problem with endless ad variations
5:12 Best Meta account structures today
8:07 How to audit creative quality
14:08 Building a real creative system
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