🎙️ New Episode Alert — “The Lemonade Stand: What Scout Taught Me About Sports Business at Three and a Half Years Old”
This week on 52 Weeks of Hustle, I’m changing things up a little.
No billion-dollar leagues. No massive media deals. No revenue-sharing debates.
Instead, I’m talking about a lemonade stand. Last Sunday, my 3.5-year-old daughter Scout set up shop at the end of our driveway for two hours.
🍋 44 cups sold
💰 $94 in gross sales
💵 $50 in costs
📈 $44 profit
But what caught my attention was that she charged $1 per cup — and people actually paid an average of $2.14.
That two-hour lemonade stand got me thinking:
Every business is really just a lemonade stand at scale. The questions are the same. The only difference is the decimal points.
🍋 5 lessons from the stand:
🍋 Price is what you list. Value is what people are willing to give you.
🍋 Location can be more important than the product.
🍋 The second sale is easier — and more valuable — than the first.
🍋 One product creates a ceiling. A portfolio creates a business.
🍋 The face of your brand and the people behind the scenes both matter.
Whether you’re running a lemonade stand, a sports team, a venue, a league or a startup, the fundamentals really aren’t that different:
Pricing. Location. Retention. Portfolio. People.
Sometimes we make business more complicated than it needs to be.
And sometimes it takes a 3.5-year-old with a folding table and a pitcher of lemonade to remind you of that.
This may be one of my favorite episodes I’ve recorded.
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