52 Weeks of Hustle - The NBA's $76 Billion Year Two

🏀🎙️ New Episode Alert — “The NBA’s $76 Billion Opening Night”

The NBA is getting ready to tip off the 2026–27 season, and there’s a lot more to watch than what happens on the court.

We’re entering Year Two of the NBA’s 11-year, approximately $76 billion media rights deal with Disney, NBCUniversal, and Amazon.

This week on 52 Weeks of Hustle, I take a look at what we learned from Year One and what this deal could mean for the future of sports broadcasting.

🏀 3 Hustle Hot Topics: 📺 What has the NBA learned from its new three-partner media rights structure? 📱 Is having games across multiple streaming platforms helping grow the audience or frustrating fans? 💰 How does the NBA capitalize on Opening Night, superstar movement, and more national exposure?

We also get into the NBA Cup, international growth, and what other leagues can learn from the NBA's approach.

The NBA has created an interesting model, but the real question is whether it works for the fans as well as it does for the business.

What do you think — is the future of sports broadcasting heading in the right direction? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.