Season 7 of the 🎙️ "52 Weeks of Hustle" Podcast continues — and this week, we're going behind the curtain on one of the biggest revenue moments of the year in our industry: the playoffs.
With NBA and NHL playoffs in full swing, this solo episode breaks down how ticketing teams can capitalize on the moment — across pricing, marketing, fan experience, and long-term conversion. Playoffs are both the biggest revenue opportunity of the year AND the biggest test of your ticketing strategy, technology, and customer service operation.
🔥 3 Hustle Hot Topics from this episode:
🎟️ Why the teams that win the ticketing playoffs prepared in January, not April
🎟️ How to price intelligently across rounds without crushing the upside or capping the ceiling
🎟️ Why every single-game playoff buyer should be in a STH nurture campaign within 48 hours
The thesis: the playoffs are a compressed, high-pressure version of everything a ticketing operation does year-round. The teams that win prepare early, price intelligently across rounds, and treat every playoff buyer as a future season ticket holder.
Every other week will be a live topic discussion — so feel free to send any additional topics you want to hear about!
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