E69: Agents in HubSpot: What They Actually Do (and How to Build Your Own)

What does an AI agent actually do, and how is it different from the AI already available inside HubSpot?

Karman Digital Founder Jon Pittham is joined by Maxime Lauricella, Senior Core Partner Manager at HubSpot, to explore how agents can complete defined tasks using CRM data, how businesses can build their own through Agent Hub and where they could add value across professional and financial services.

They discuss where to start, the importance of good data and human oversight, and what HubSpot's move towards an agentic customer platform could mean for the way teams work.

Listen to the episode for a practical look at where HubSpot agents are today and where they could be heading.

Key discussion points:

• 02:03 - What is an AI agent?
• 06:42 - Ready-made agents vs Building your own (Agent Hub)
• 12:23 - Where to start: prioritizing use cases & governance
• 15:00 - Testing, sandboxes and human-in-the-loop
• 18:41 - AI agent results & case studies
• 24:59 - HubSpot’s vision: Agentic Customer Platform

Want to learn more about HubSpot? Visit our website: https://www.karman.digital/

Follow us on LinkedIn

Listen on Spotify

Listen on Apple Podcasts