Commercial data has become one of the most valuable assets in a growing business, yet it's often one of the least understood.
In episode #68 of PodSpot, Jon Pittham and Dylan Grevatt discuss why CRM, relationship intelligence and data quality are becoming central to value creation in private equity-backed organisations. They explore the growing importance of organic growth, why AI depends on strong commercial foundations, and how businesses can turn better data into better decisions.
If you're preparing for investment, managing a portfolio company or looking to build a more scalable growth strategy, this episode is packed with practical ideas to help you think differently about CRM.
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