The Human Blind Spot in Crisis Communications - Public Relations Stories and Strategies | Lyssna här

Send us a note about this episode. We'll reply and thank you on a future episode

There is a prayer that crisis communicators have been quoting for decades.

“Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”

It sounds right. It feels grounding.

But maybe it’s been pointing us in the wrong direction the whole time.

The problem is the concept of CONTROL. Because control, in a crisis, is a myth. And every strategy built on the assumption that you can control the outcome of a crisis is a strategy built on sand.

Let’s replace that idea with INFLUENCE. Doing that replaces an entire philosophy.

Alongside that shift comes something more uncomfortable… the suggestion that when a crisis hits, the quality of your advice has almost nothing to do with your frameworks, your playbook, or your years of experience. It has to do with who you are as a human being. As a parent. As a citizen. As a person who is also living through the same world your client is trying to navigate.

The professional and the person are not separate. And pretending they are, may be the most dangerous crisis communication strategy of all.

Listen For

3:41 Why Are Global Risks Becoming More Connected and Harder to Manage?

6:09 Is Employee Mental Health a Bigger Business Risk Than AI?

9:32 Why Do Companies Know the Risks but Still Fail to Prepare?

11:20 What Is “Agency” in Crisis Communications and Why Does It Matter?

14:29 How Can Leaders Use Empathy and Understanding to Respond to a Crisis?

Guest: Rod Cartwright, Principal, Rod Cartwright Consulting

Email | Website | LinkedIn

2026 Reputation, Risk, and Resilience Report

Doug

Substack | Website | LinkedIn