Nudge Theory | Rory Sutherland

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This episode was first published in May 2021.

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. 

Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.

Guest Rory Sutherland, Vice chairman Ogilvy UK

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Canadian Nudge Team = BeSci Team 

UK Nudge Team = Behavioural Insights Team 

Australian Nudge Team = Behavioural Economics Team of Australia 

American Nudge Team = Social and Behavioural Sciences Team 

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