Sarah is the Global Planning Partner for adam&eve\TBWA and Dan is the Brand & Marketing Director for Currys. James Hayhurst, Founder of the Magic Sauce Course brought them together to discuss how you get the best from the agency x client relationship.
This is the first episode of Season 7 and we've got some gold coming your way. Make sure you subscribe.
In this episode we discuss
Don’t kill baby turtles: why great creative ideas get pecked to death by feedback, sign-offs and “just one little change”.
Good relationships aren’t cosy: how trust, honest disagreement and a willingness to feel uncomfortable help clients and agencies make better work.
Do the strategy before the brief: define the problem, make real choices and stop asking creatives to work out what your business should be doing.
From good to gloriously weird: how Currys’ “Beyond Techspectations” campaign came together—and why Dan nearly pulled the plug on it.
Measuring success: why Currys MMM approach is unusual and discussing why the true measure of a campaign’s success is effectiveness.
Hot takes: Stop whinging, competitor analysis and marketers being more worried about marketers than the market.
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