Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt.

In this episode we discuss:

  • The risks and benefits of evolving a brand
  • Customer led innovation
  • Making innovation work inside a company
  • How challenger brands see innovation v mega brands
  • Innovating inside a start up
  • Humans v AI in research

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

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